Launch Your Nigerian E-commerce Empire: A Beginner's Guide Nigeria's e-commerce market is booming, with over 70 million online shoppers expected by 2024. This rapid growth showcases the tremendous potential for entrepreneurs. Whether you're looking to sell clothing, beauty products, or tech gadgets, there’s a space for you. This guide will take you through the essentials to get your e-commerce business off the ground in Nigeria. Choosing Your E-commerce Niche and Products Identifying Profitable Niches Start by conducting market research. Use tools like Google Trends and keyword planners to identify what people are searching for. Analyze competitors to see what products are gaining traction. Some successful Nigerian e-commerce niches include: Fashion and accessories Health and beauty products Home and kitchen appliances Sourcing Products You have several options for sourcing products: Dropshipping: Lower risk but less control over quality. Manufacturing: Hi...